MARKETING & COMMUNICATIONS
From film campaigns to nonprofit fundraisers, I bring branding to life through design, writing, video, and events. My work has fueled Academy Award–winning stories and helped raise millions, proving the power of thoughtful, creative communication.
AD CAMPAIGNS
I’ve developed and executed multi-channel marketing campaigns for nonprofits and films—shaping strategy, producing content, and overseeing implementation across print, digital, TV, social media, email, direct mail, blogs, and events. Each campaign is built around consistent branding and messaging, with a clear call to action that drives audience engagement.
COLETTE AWARDS CAMPAIGN
To position Colette for Oscar contention, I led a multi-channel awards campaign that combined strategy, design, and execution. I created print ads for The New York Times and LA Times; digital ads for IndieWire and Deadline; email blasts for DOC NYC, the IDA, and the Gotham; targeted social ads and emails to Academy members; and DVD mailers sent directly to AMPAS voters.
I also produced virtual events and interviews with Academy members—including Michael Moore and Richard Kind—and helped generate earned media coverage in outlets like NPR and the LA Times.
The campaign contributed to Colette winning the 2021 Academy Award for Best Documentary Short.
OHSU DOERNBECHER CHILDREN’S HOSPITAL
FUNDRAISING CAMPAIGN
For Doernbecher Children’s Hospital’s 2017 year-end campaign, I helped bring real patient stories to life across video, print, magazine and TV ads, blog posts, email, direct mail, and social media—driving donations to support the hospital.
This campaign won an Case Award, raised more than $6 million for the OHSU Doernbecher Children’s Hospital, saw online giving increase by 95 percent over the previous year, increased the number of gifts of $1,000 or more by 84 percent and saw a 35 percent increase in new donors.
I collaborated with my team on storytelling, branding, strategy, and the production of campaign assets.
WRITING
I crafted patient, donor, and physician stories that turned complex medical journeys into powerful narratives—driving connection, trust, and fundraising for Oregon Health & Science University.
GRAPHIC DESIGN
From pitch decks and posters to ads and brochures, I create visuals that don’t just look good—they grab attention, clarify the message, and bring the story’s core idea to life.
