MARKETING
I’ve led strategy, content production and implementation of multi-channel marketing campaigns for non profits end-of-year fundraising and films impact and awards marketing. These involve print, digital and TV ads, social media posts, email and direct mail, blog posts and events. The goal is consistent messaging and branding with a clear call to action for the user.
COLETTE AWARDS CAMPAIGN
Academy Awards are only won as a result of targeted marketing campaigns, especially in the short doc category. I strategized, led and designed print ads for the New York Time and LA Times, digital ads for IndieWire and Deadline, email blasts for DOC NYC the IDA and Gotham, DVD mailers that were sent to AMPAS members, and social media posts, ads and emails targeting Academy members.
I also ran virtual events and interviews with Academy Members Michael Moore and Richard Kind, and helped attract and promote earned media coverage in NPR and the LA Times.
Colette won the Oscar in the Best Short Doc category in 2021.
ONWARD OHSU
This was the 2017 end-of-year fundraising campaign for OHSU’s Doernbecher Children’s Hospital that utilizes real patient stories told across video and print, magazine and TV ads, blog posts, emails, direct mail and social media raise money for the hospital.
This was part of a larger four-year campaign “ONWARD” which raised $2 billion for OHSU research and care. I collaborated with my team on production of assets, strategy, branding and storytelling.
